Certified B Corp

Yrolí is now a certified B Corp. As a B Corporation, we are part of a global community of companies that meet high standards for social and environmental impact. B Corp certification is one of the most comprehensive and respected certifications in sustainability and corporate responsibility, and we are proud to demonstrate our commitment to making a positive impact on the world.

B stands for Benefit for all. The B Global Network mobilizes the B Corp movement to change our economic system to positively impact all stakeholders — workers, communities, customers, and our planet.

What is a B Corp?

B Corp certification is a global standard for the impact a company has on society. As a certified B Corp, you are committed to meeting high standards in social, environmental performance and transparency. Companies must document that there is action behind the words through a comprehensive assessment called the B Impact Assessment (BIA). This assessment includes over 100 questions divided into five categories:. Today, there are more than 8,000 B Corp certified companies globally, including over 100 in the Nordic region, all working to create positive change.

The five categories in the report

Governance (finance, management, purpose, corporate structures, procedures and transparency, etc.)
Workers (employee relations: pension, insurance, maternity leave, other benefits, employee involvement, development, etc.)
Community (diversity, equality and inclusion, partnerships, engagement in local environments and communities, value chain management, etc.)
Environment (the company's consumption (water, heat, electricity, waste) and emissions, environmental efforts, objectives and management systems, efforts at product optimization, certifications, etc.)
Customers (customer engagement, data usage and security, feedback mechanisms, product impact, etc.)

The B Impact Assessment is tailored to each company based on market, size, sector and industry. A company must achieve a minimum score of 80 on its BIA in order to submit it for verification. Points are awarded through responses, with higher scores reflecting greater positive impact. You can see what other B Corp companies have scored and on what criteria here

B Corp is a movement and a community of companies that want to use their business as a driving force for good. B Corp is not about being the best in the world, but the best for the world. We are proud to be a part of this community and ambition!

Why B Corp certification?

We already work with certifications to create transparency around the content of our products and document our active choices around natural, organic and effective ingredients. This also includes our efforts to choose ingredients and formulations that are gentle on the skin and our planet. Therefore, it was a natural step for us to choose B Corp certification to reinforce our commitment to taking responsibility, not only for our products, but also for the way we do business in the world.

We are committed to taking responsibility for and engaging with our employees, customers, the planet, and the communities and partnerships we are part of. B Corp encompasses much more than just our products, and see this as essential. It is valuable for us to have external verification that we also take responsibility in all other parts of our business and are constantly doing our best to improve and meet high standards of social and environmental responsibility.

How do we try to create change with our company?

Generally by advocating for a skincare routine with less consumption and fewer products, and by promoting the use of effective skincare with certified natural and organic ingredients.
By creating an inclusive approach to beauty across age and gender, so that both men and women of all ages feel seen.
By collaborating with a local manufacturer who understands our high demands on ingredients and packaging, and who partners with us to develop to bring the best and most effective products to market.
By involving our customers in product development, so that we only create the products they need, with the best formula.
By choosing ingredients with documented traceability and socio-economic projects linked to the place of origin of the raw materials.
By choosing certified ingredients to ensure there are no unwanted or harmful chemicals in our products that could harm people or the planet.

How has the process been?

The process has been demanding, but also very inspiring. The B Corp certification process prompts reflection on what we as a company can do, what we do, and what we want to be now and in the future. This has led to significant development, so that we now stand stronger and more professional. In addition to obtaining various information about our company, manufacturer and products, we have also developed new and updated existing documents, such as a staff handbook and a Code of Conduct. We have also updated our business plan with strategic initiatives and goals identified during the process.

Legally, we have amended our mission statement and articles of association to commit ourselves to responsibility towards people and the planet and to ensure that we involve our stakeholders in decision-making processes.

What defines us

Being a woman-owned business.
Our products carry a wide range of certifications that take into account the chemical content and its impact on the environments in which they are to be used, including the skin and body, and when they enter water systems and surrounding ecosystems.
That we use local production in Denmark.
That we have continuously optimized our products (including content and packaging) so that we use as few resources as possible, the best ingredients and formulas possible, and constantly follow developments in packaging and increase the use of certified ingredients.
That our purpose goes beyond financial interests, so that our environmental and social responsibility and success are equally important, and that we are inclusive in our business processes and development, so that we ensure that all our stakeholders are included and engaged in our decision-making. Something we have committed to legally and formally in our purpose statement on virk.dk and in our articles of association.
We involve our customers in product development and give them the opportunity for feedback.