Inner well-being
In this Beauty IQ theme, we go deeper than just skincare products and focus on sustainability – your inner sustainability. Our focus shifts from external products to an inner awareness of the skin, body and the routines that make up your everyday life. For healthy and vital skin is not just about making the right choices, but about making the conscious choices. Many of us carry out routines we have learned or seen others do without questioning them. We want to inspire you to stop and reflect: What ingredients are in your products? Why do you choose them? What is your goal with skincare? And what does skincare really mean to you?
A sustainable lifestyle
Sustainability often focuses on external factors such as CO2 emissions, resource consumption and waste management, but being-ness is about the internal aspects of a sustainable lifestyle. According to Johanne Stenstrup, CEO of the sustainability company Sustain Daily, the sustainability debate lacks focus on the inner life.* She argues that a holistic understanding of sustainability must also include taking care of yourself and your mental well-being.
From that perspective, wellness is more than just a luxurious spa experience. It's about creating balance in modern life by taking care of yourself, both physically, mentally and emotionally. Health, both in skincare and lifestyle, starts from within – a combination of conscious choices and daily actions that support a life of balance.
Source * : Heartbeats
Is your skincare routine effective?
We believe that conscious choices and actions can make everyday life simpler and more balanced. An obvious place to start is your daily skincare routine. Do you get through your morning and evening routine every day? If not, it may be because the routine is too complicated, which can lead to a guilty conscience and extra pressure in everyday life. By simplifying your skincare, you have more time and energy, which gives peace of mind and a sense of control.
With that approach, we have created our One Layer skincare routine – a simpler routine that not only makes your skincare more manageable, but also contributes to a generally more balanced everyday life.
Read more about our One Layer skincare routine here .
A capable view of beauty
Achievements and results have long been the most treasured currency, including in skincare and beauty. We measure ourselves and our skin against unrealistic standards defined by others. At Yrolí, we believe it is time to change perspective, language and approach. Our “Beauty IQ” universe is an invitation to a more intelligent conversation about beauty, where being present plays a central role. We want to start a dialogue that recognizes beauty as an individual and inner journey, rather than a constant pursuit of perfection.
Sustainability is ultra-local sustainability
“Prioritizing your own well-being may seem superficial, selfish, and like an unnecessary luxury. But think of well-being as ultra-local sustainability. Inner sustainability is about your way of being in the world, not just in terms of your actions, but the very self-image and worldview you live from. Then it is no longer selfish or a luxury, but rather outer action on an awakened inner consciousness.” - Katja Kunimori Hollnagel, Yrolís Skin & Fascia Specialist.
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Changing habits and expectationsBeing kind is about changing the habits and expectations we have of ourselves and our surroundings. It requires an awareness of how our thoughts and feelings influence our actions, and a willingness to break new ground. For Yrolí, this is the foundation of our existence. The world does not lack more skincare brands, but it does need a willingness to break new ground and challenge conventional views of beauty. We want to challenge the stereotypes of what it takes to have beautiful skin and highlight the intrinsic value of conscious choices that strengthen your self-image and skin health. It's time to replace achievements and goals with something that is felt and experienced from within - a sustainability that starts with yourself. |
Your skin is talking to you, are you listening?
In a busy and demanding everyday life for many, it can feel like an impossible task to be present for both yourself and others. It can require an overdraft on your energy account and a body in constant high tension. Just as you may need a break in a hectic everyday life, your skin may need the same. Get to know your skin so you understand what it is trying to tell you when it reacts.
Tips for vital and healthy skin
Breathing, fluid and movement are essential if you want to have vital and healthy skin. Be more present with your body, as it nourishes the skin from the inside. It is not about the appearance of the body, but about its health and well-being. At Yrolí, we also recommend that you use your Beauty IQ when choosing products, so that you ensure that they have a positive effect on the skin – also in the long term.
