PROJECTKIN

Rasmus is the director of PROJECTKIN and lives in Østerbro in Copenhagen. Since childhood I have traveled a lot, among other things we spent a month every year with my mother's work. That's why I love exploring the world and meeting new cultures. And I know how important a good and well-thought-out suitcase is.

In my job, I am driven by rethinking material choices so that we can give the user a sustainable alternative to the classic suitcase. For me, the environmental angle is important to my drive and desire to do good.

We have introduced a completely new material that enables us to avoid 2 kg of conventional plastic per suitcase. We are very proud of this, as very little plastic is recycled; only about 10% of the plastic produced is recycled.

Why have you chosen to collaborate with Yrolí Skincare?

We met Yrolí Skincare at a sustainable venue during Copenhagen Fashion Week. It was clear to us that Yrolí makes some really great products with a strong focus on sustainability, and that our values ​​align perfectly.

Additionally, we could clearly feel that there is a strong passion and drive among the team behind Yrolí. We could therefore see a lot of exciting opportunities for collaborations.

What would you recommend if you want to shift your consumption in a sustainable direction?

There are a number of things you can do to live more sustainably, and it all depends on where you are coming from. Three concrete ideas are:

1.
Eat more vegetarian food, there are so many fantastic alternatives to meat these days. Among other things, I make a super delicious vegetarian lasagna that is also rich in protein.

2.
Buy things/clothes with a long lifespan, and by that I mean not only physical lifespan, but also avoiding buying overly seasonal/fashion-oriented items that you get tired of looking at after a short time.

3.
Choose brands with a focus on sustainability throughout the product's life cycle and subsequent disposal/recycling