B Corp™

YROLÍ IS A CERTIFIED  B CORP™

As a B Corporation, we are part of a global community of companies that live up to the high standards for social and environmental responsibility. The B Corp™ certification is one of the most comprehensive and respected in sustainability and corporate responsibility, and it commit us to work systematically with the way we run out business and our product development.

B stands for Benefit for all. The B Global Network mobilizes the B Corp movement to change our economic system to positively impact all stakeholders — workers, communities, customers, and our planet.

B CORP™ AT YROLÍ

At Yrolí, responsibility has never been an afterthought. It has been a part of the way we wanted to build the company from the very beginning. We created Yrolí with the ambition to make skincare simpler, more thoughtful and less ressource-intensive, with fever but better product and with respect for skin, people and the environment. That’s why becoming B Corp™ certified was a natural step for us.

B Corp™ helps us look at the company as a whole. Not just the ingredients we choose for our products, but the way we run out business, take decisions, collaborate, produce and take responsibility across the whole value chain. For us, this matter because responsibility is not just about ingredients and packaging. It’s also about governance, transparency, working conditions, climate and the communities we are apart of. 

A CERTIFICATION OF HOW WE DO BUSINESS

B Corp™ is an international certification for companies that meet high standard for social and environment responsibility, transparency and governanace. The certification is administered by B lab, a global nonprofit organisation working to promote a more responsible and regenerative economomy.

Being B Corp™ does not mean your perfect. It means that as a company, you commit to working systematically with your impact and documenting there there is action behind the ambitions. B Corp™ looks as the company as a whole, not just the individuals product or initiatives and assesses, among other things, how you work with goveernance, employees, the environment, the value chain, social responsibility and customers. That is exactly the perspective we find valuable. For us, it makes sense to be measured on the totality of how we do business, not just on what’s visible for customers. 

RESPONSIBILITY DOES NOT STOP AT THE INGREDIENT LIST

From the beginning, we have worked with certifications and documentation as a way to show transparency and credibility around our products. Our formulations and ingredient choices are therefore already tied to a number of external standards and certifications. 

But Corp™ goes beyond the product. The certifications looks as the company behind the product and the overall responsibility we take as a brand. That was important to us, because we want responsibility to be an integrated part of Yrolí, not something that stops at the packaging of the ingredient list.

For us, B Corp ™ is primarily a label. It is a framework that helps us keep ourselves accountable, and turn responsibility into practise, priorities and documentation. 

B CORP™ MUST BE REFLECTED IN THE CHOICES WE MAKE

At Yrolí, we work responsible acrosss across multiple levels, from our product philosophy to our partners, and the systems we built our company on. Such as:

  • Develop fewer, but well-considered products with a clear purpose and lasting relevance
  • Work with certified natural and organic ingredients, and a high degree of documentation.
  • Prioritize local production in Denmark and close partnerships across the value chain'
  • Choose solutions that reduce unnecessary consumption and overproduction, where we can.
  • Work on packaging, refill options, and ongoing optimization of material choices. 
  • Work with customers and partners in the development, to create products with real relevance
  • Built a company where transparency, integrity, and long-term responsibility are highly valued – both internal and external.  

B Corp™ therefore reflects something that we already believe, that a company should take responsibility for more than what it sells. 

THE NEW STANDARDS SHARPEN THE REQUIREMENTS – AND WE SEE THIS AS A STRENGTH

B Corp™ is not a one-time exercise. The certification must be renewed, and we see that as an important part of its value. Yrolí is currently undergoing re-certification under B Lab’s new standards, which raise the level of ambition and set clearer requirements for documentation, action, and progress. Where B Corp™ previously relied largely on an overall point score across different areas, whereas the new standards are built more around concrete minimum requirements within the key impact areas such as governance, climate, working conditions, human rights, and the environment. We see this as a positive development. Not because responsibility becomes simpler as a result, but because it demands that companies work more intentionally, more systematically, and more long term. 

For us, re-certification is therefore not just a renewal of a certificate, but an opportunity to strengthen our work, sharpen our documentation, and become clearer about where we are already making a difference, and where we can still improve. 

RESPONSIBILITY IS NEVER FINISHED

We don't see B Corp™ as a destination, but as a tool — and a community we want to be part of. A way of holding ourselves to the standard that responsibility can't just be something you say, but something you build into your business, again and again.

For us, it's not about being perfect. It's about taking responsibility for the business we run, and continuing to raise the bar — even when it demands more of us.