Collective action communities

Collective Action

Yrolí exists to restore trust in the natural – in the skin, in everyday life and in the world.

Our collective action efforts are a way of living out this purpose together with other actors. Based on our purpose, stakeholder policy and B Lab's framework for collective action, we engage in two types of multi-stakeholder collaborations: first, advocacy for Stop Ecocide, aimed at strengthening the legal protection of nature and ecosystems, and second, multi-stakeholder collaborations with Danner among others, where we work alongside NGOs, other B Corps and local actors for more just, inclusive communities around beauty and womanhood. In this way, together with our stakeholders, we seek to change both the structures that harm nature and the structures that perpetuate inequality for women.