A conscious 2024

The start of a new year is often synonymous with a lot of new things. Ambitions are often sky-high and tied to the best intentions – we set new goals, we see new opportunities, we aim to build new habits, we plan, we reset and restart. At Yrolí, a new year also gives us an opportunity to reflect on the year that has passed and look towards the future, but for us, 2024 is about looking less to the past, less to the future, and more to the present.

A layer deeper

From the beginning, Yrolí has been built on a holistic skincare philosophy, where health leads to beauty. We launched Yrolí to promote skin health through a carefully curated product range, based on a single layer of skincare with strong results on the skin and a minimal footprint on the environment. We do not deviate from our Blue Beauty approach and are still advocates for a more responsible skincare industry, but over the years our perspective has evolved – becoming more inward-looking. Yrolí is no longer “just” a sustainable skincare company. We have come a layer deeper, where internal sustainability is prioritized, and where we have become capable.

The good and healthy life is not about making the right choices, but about making conscious choices that that also take you as a person into account. This also applies to skincare. You can quickly get into routines you follow without thinking. We want to inspire you to stop and think about your skin care and your skincare routine. What is in the skin care products you put on your skin? Why did you choose those products? What do you want to get out of your skin care? Why do you have a skin care routine?

What do you want from your skincare?

As the body's largest organ, the skin plays an essential role in overall health. With healthy skin, you give your skin the best conditions for your skin to be vital and beautiful. Your skincare alone cannot create healthy skin, as the skin is also affected by diet, exercise, sleep and many other factors. Nevertheless, the skincare you use still plays an important role in your skin’s health. A recurring question is therefore what we want from our skincare.

For us, the answer is that our skincare should help support healthy skin. Of course, we also want beautiful skin. We want clean skin. We also want well-hydrated skin. The most important thing for us, however, is that the skin is healthy, because if the skin is healthy, it creates the best conditions for it to also be beautiful, clean and well-hydrated. Based on the health of the skin, our skincare products therefore work with the skin by supporting the natural processes. Our formulations are deliberately composed to balance the skin's microbiome, strengthen the skin barrier and contribute to well-functioning collagen production.

Yrolí

Conscious choices and omissions

We make all decisions with skin health as our focus. This applies not only to what we include, but also to what we choose to leave out. For example, we have said no to synthetic sulfates, as they dry out the skin rather than making it healthy. In addition, synthetic sulfates have an uncertain biodegradability. We have opted out of a wide range of other ingredients that can be harmful to both skin and the environment, including microplastics, silicones and Teflon. We have deliberately chosen natural ingredients with clinically documented effects, which enable us to deliver effective and efficient skincare.

We have also deliberately chosen not to have a huge product range. Our One Layer skincare is based on the fact that the skin does not benefit from getting more, but from choosing better.. More products and more layers do not make the skin healthier. Our morning and evening routine is developed to be manageable, so that you stick to it every day and therefore see the results of the skincare, because the products are actually used – not left in the drawer.

Micro changes

Through conscious choices and actions, we believe that everyday life becomes less complicated and more balanced. However, it is rarely beneficial to change everything at once. We advocate micro-changes, because small adjustments can create big changes in the long run. It’s natural to ask: do you follow your skincare routine every morning, every single day? For many, the answer is no, and that is because the skincare routine is too complicated.

With our One Layer skincare routine, you get a simpler skincare routine, which can contribute to a generally simpler everyday life. We start every morning by applying Eye Serum and Face Oil, and we have time to apply the two products no matter how busy we are. We start the day by doing something good for our skin, and we start the day without guilt. By simplifying your skincare routine as part of your daily routine, you create more time – and with it, more calm and energy.

Calm & presence

Our increased focus on consciously prioritizing a simpler daily life has meant that for the first time in 2023 we invited people to a series of Yrolí events centered around presence. We will start 2024 with three more events, centred around calm and simplicity, and with more planned throughout the year in collaboration with Katja Kunimori Hollnagel, who in addition to being a yoga teacher is also our Skin & Fascia Specialist, Head of Training & Beauty IQ.

As an extension of this focus on calm and presence, we have also been exploring the impact of breathing in recent months, and what a difference small breathing exercises can have on our energy and concentration levels. We look forward to soon being able to offer moments of pause in your everyday life. As a connective tissue expert, Katja will also continue to share her knowledge about the function of connective tissue in relation to skin health, and how micro-changes in the form of small exercises can contribute to healthy skin in a happy body.

An active 2023

Although this year we are focusing more on the present, there are moments from 2023 we look back on with pride and gratitude. We celebrated our 5th anniversary, we opened our store and showroom in Nordhavn and you can now find Yrolí products in even more of the country's top hotels, spas, clinics, shops and restaurants. Last year was also the year when we really expanded our Yrolí family.

Even closer to skin

We are so happy to have Katja Kunimori Hollnagel join the team as Skin & Fascia Specialist, Head of Training & Beauty IQ. Katja's broad expertise gives us the opportunity to further expand the Yrolí universe, and we are very excited about that. Katja is an Advanced Fascial Flow Guide, certified YogaBreath instructor, beautician and yoga teacher with training in hatha, restorative, gentle and yin yoga. We appreciate so much that Yrolí and Katja's paths crossed - her experience and knowledge from 25 years in the beauty industry is invaluable!

We are really happy to work with such a competent profile and not least a wonderful personality.

We are looking forward to it.

Yrolí continues to develop rapidly, and we can look forward to an eventful year with lots of activities, events and new collaborations. However, there are two projects in particular that we have been working intensively on for the past several months, which we can launch in the summer of 2024. We will introduce new products to our range, and Yrolí's exterior will be updated.

We look forward to another year of leading the way in setting the future direction for skincare – for the environment, for the skin, and for our everyday lives. We look forward to a year where we can hopefully help make your 2024 more viable through one layer of skincare.

Yrolí