About us

Equal parts action and attitude. Yrolí Copenhagen is a Danish skincare brand born from the desire to act. Make a difference. Do something. Make the responsible choices needed to change the way we consume skincare. Yrolí Skincare was created in 2018 by Trine-Lise Buestad-Kjeldsmark and Jette Nørgaard Haulrig out of a shared burning desire to inspire people to think in terms of quality, responsibility and less consumption.

Trine-Lise grew up with Norwegian rocky ground under her feet, while Jette grew up in the Jutland countryside. In our adult lives, we have both put down roots on Zealand with families and children and have had a rock-solid friendship based on shared values for more than 15 years. Together, we have extensive experience with health and communication, and it was precisely this combination that made us question whether there was a connection between the care we gave our bodies and what the industry promised. Did our consumption make sense?

We both had drawers full of skincare products that had no effect. Partly because they were left unused until they expired, but also because they were full of harmful synthetic substances and empty promises. We knew that we had the maturity, diligence, drive and desire to lead the way and create a response to a market characterized by massive overconsumption and low-quality products. That's why we created Yrolí Copenhagen based on a shared burning desire to make everyday life simpler, healthier and more conscious. Because, in our opinion, skincare should be uncomplicated, clean and green - and of course it should have a visible effect.

Back to balance

Yrolí Copenhagen is built on the philosophy of skinimalism — fewer, but more effective products that support the skin's own processes instead of overloading it. We were created to find our way back to balance. The balance in our nature, the balance in our skin. Because healthy skin with a natural glow is beautiful skin, at any age.

Yrolí Copenhagen is:

• Simple, intelligent skincare in a well-thought-out range, designed to achieve healthy and beautiful skin with just a few products and simple routines.
• Built on skinimalism: a belief that healthy skin requires fewer, more considered choices - not more products.
• Designed, developed and produced in Denmark in collaboration with pharmacists and biochemists.
• Based on the latest research and development in active natural ingredients.
• Composed of effective ingredients with clinically documented effects. The carefully selected signature ingredients are highly potent extracts from microalgae, Nordic berries and African fruits.
• Effective and pure superfood for the skin, which contains all the nutrition your skin needs to become vital, healthy and naturally beautiful.
• A narrow range of quality products that are beneficial for your skin, good for your mental well-being and best for nature.

Learn more about the ingredients our products are built on.

Recognised for our work

Yrolí Copenhagen is B Corp certified, meaning we meet high standards of social and environmental responsibility, transparency and accountability to both people and the planet.

In 2026, our lymph brushes won "Beauty Accessory of the Year" at the Danish Beauty Award, and we have now won the Danish Beauty Award for the second time. We have also been nominated many times, including for Costume and LIV Pro Age - and most recently won LIV Pro Age. Together with several shortlistings and receiving an Excellence Commendation at the European Natural Beauty Award, these recognitions confirm the work we put into every single product.

Born responsible

Born responsible. This means that we are driven by a desire to make a difference. For the community and for the individual. We believe so much that the beauty industry can and should be pushed in a more responsible direction that it is the entire foundation of Yrolí Copenhagen. Responsibility is embedded in every thought we think, in every choice we make. Because we are on a journey towards a more sustainable world, and every day we reach a little further. Our goal is not to reach the finish line, because the world is moving, new opportunities arise. And it is these opportunities that we will always be the first to see and share. To you. To your family. To those who come after us.

Read more about our certifications and social engagement.